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WXPN (88.5) Philadelphia
 Ops Manager/MD and NON-COMMvention founder and Producer Dan Reed is welcoming non-comm Triple A radio and the music business to the 16th Annual NON-COMMvention May 18-20, 2016 in Philadelphia with meetings and live music showcases at World Café Live, adjacent to WXPN studios. The 2016 NON-COMM has released the full Schedule of Events. 30 artist showcases are set for World Café Live. The event opens with a party hosted by VuHaus on Wednesday evening, includes a return of the late night after party Rhythm Lab Live on Thursday, and closes Friday night with showcases on the NPR and PRX music stages. WXPN listeners will be attending many of the music showcases.

The Meetings start up Thursday morning 9:15-11:30 a.m. with The State of the NON-COMM Triple A Union Mega-Meeting. Later, from 1:15-2:10 p.m., indie artist and drug counselor Bob Forrest is the subject of this year's NON-COMMversation with Dan Reed. Bob was a leader of critically acclaimed bands like Thelonious Monster and The Bicycle Thief and later become a leading chemical dependency expert alongside Dr. Drew Pinsky,

Friday Meetings kick off 9:15 a.m.-10:25 a.m. with It's All About The Tickets, a session dedicated to the topic of touring artists and their important relationship with radio. From 10:30-11:30 a.m. there will be concurrent Meetings: Video Truths & Consequences with a focus on the video initiatives of NPR Music and Vuhaus, and the Community Radio Roundtable hosted by WFHB Bloomington PD Jim Manion

Regular Registration (Deadline: May 1, 11:59 PM EST):
Radio Station Employee $135
Music Industry Employee $240

On Site Walk-Ups
Radio Station Employee $150
Music Industry Employee $250
Single Day Pass For All $125

Visit Registration

Artist Lineup:
Wednesday, May 18
The Jayhawks
Bonnie Raitt
Amos Lee
Sunflower Bean
Hayes Carll
Kurt Vile and the Violators

Thursday, May 19
Free at Noon: Kevin Morby, The Zombies
2:15 Taping for The World Café: OJR
Sam Beam & Jesca Hoop
The Head and the Heart
Big Head Todd & the Monsters
The Record Company
Billy Bragg & Joe Henry
Aubrie Sellers

Friday, May 20
Free at Noon: Corinne Bailey Rae, Mary Chapin Carpenter
The Cactus Blossoms
Shawn Colvin & Steve Earle
Band of Horses
Soul Asylum
Esme Patterson
Car Seat Headrest
Low Cut Connie

Hotels: Make your hotel reservations at other area hotels as the host hotel the Sheraton Philadelphia University City has already sold out. Suggested overflow hotels are Homewood Suites by Hilton University City and Club Quarters Philadelphia. For Registration and additional conference info, visit

WXPN and the NON-COMMvention has announced the creation of a Facebook group for attendees past and present. Request to join and WXPN staff will make the approval. For more info, visit

By Jeff Penfield

(5/19/15) Programmers, promoters, managers, and music industry members of all kinds descended upon WXPN and World Cafe Live as they hosted the 15th annual Non-Commvention in Philadelphia. Founder, producer, and WXPN Music Director Dan Reed scheduled three days of discussion, discovery, and, of course, terrific music.

Wednesday started with reconnections between returning Non-Comm attendees and introductions to first time participants at the opening night party hosted by CARS. Soon WXPN members filled the lobby to see the convention's first night of music.

Elle King kicked off the night on the PRX Stage upstairs with a lively performance of songs like "Exes and Ohs". Best Coast followed downstairs on the NPR Music Stage, charming the crowd with their California inspired rock and a new expanded band. Ryley Walker was one of the more buzzworthy new acts as he played to the packed house with a stripped down set. Buffy Sainte-Marie sent the room back in time as she performed her classic "Universal Soldier". Meg Mac's vocals showed why she is already a hit in Australia and is ready to take the U.S. By storm. Shelby Lynne's country sound energized the audience before Houndmouth's folk-rock set kept the good mood flowing. The final band of the night was Triple A favorite and Philly native Dr. Dog, who rocked the room to wrap up the musical performances. In a new twist, Rhythm Lab Live finished the first day of Non-Comm with dancing to DJ sets from Radio Milwaukee's Jordan Lee and Tarik Moody along with WFUV's Rita Houston.

Thursday began with the first panel of 2015, a lively discussion about competing with commercial stations for artists called "Competing With The Devil". Moderated by WXPN's Bruce Warren, Secretly Canadian Group's Hannah Carlen raised an issue with the name of the panel since the label can become the enemy of the programmer unhappy over losing an artist. Jim McGuinn of The Current described how his relationships suddenly changed with a new commercial Alternative station in town even though his station continues to have robust ratings. Jon Hart of The Bridge said programmers want to connect listeners to the artists and everyone agreed that the goal is to support the musicians. Carlen brought up that there are two goals for everyone involved, which is development and revenue and labels don't look at it in a linear way. Also, she stated bands have the final call on what they want to do when it comes to station promotions. Stations can still claim ownership of an artist in ways that creating meaningful opportunities for listeners. Warren described how WXPN had a meet and greet for listeners backstage even though the show went to another station. Hart also said that although a programmer may be angry at the other end of the phone, he or she should still trust that their station is being fought for.

Next up on the schedule was a discussion on how stations have connected with younger audiences. NPR Music's Executive Director Anya Grundmann went through the variety of ways that different age groups connect with their content. NPR News' radio programs tend to have listeners in their 50s, the website has followers in their 40s, podcasts are downloaded by people in their 30s, events are attended by people in their 20s, and Tumblr mainly sees followers in their late teens and early 20s. Hip hop and jazz blogs received the youngest visitors while classical has older visitors. She expressed a need to create a big tent, where radio delves into many platforms. Getting younger audiences depends on creating events, video content, app development, and content that encourages engagement. Kevin Cole of KEXP led the conversation toward how to program a station and he expressed that he does not program to a demographic. He instead focuses on attracting a music lover psychographic and for younger listeners that means learning about older artists. The goal is to put all the music played into a context, tell a story, and develop a trust with the audience no matter their age.

The first Free at Noon concert on the NPR Music Stage featured two women at different points in their career. Zella Day started with a lively set of songs from her upcoming debut album. Non-Comm veteran and favorite Brandi Carlile then took the stage with twin brothers Tim and Phil Hanseroth as she captivated the audience with her incredible vocal talents and gorgeous harmonies from Firewatcher's Daughter.

This year's convention featured a number of big appearances, and of course the keynote conversation came from an influential man to all of radio, not just non-commercial Triple A stations. New NPR CEO Jarl Mohn - known to those in the commercial radio world as "Lee Masters" - covered a number of subjects ranging from his own career to what his current role is. He felt his experience in radio allowed him to connect with stations in unique ways as he spends 50% of his time on the road visiting NPR affiliates. Entering his second year, he expressed a desire to listen to what music stations' concerns were after focusing on NPR's News based stations. Some of his advice for stations included his four pillars of great radio: local, immediacy, personality, and promotion. One of the things that helped him in his career was the ability to adapt since most of his positions didn't really have a precedent set. Prioritizing and organization did not come easy along the way either.

One of the themes of his discussion was the importance of creative people to the success of NPR, and by extension non-commercial stations. Some of his initiatives have already found great success. He challenged stations running Morning Edition to play 100 promos a week through the Spark project to increase listenership to the flagship program by 10%. Although the project is ambitious, he feels that if people aren't laughing at your goals they aren't big enough. 90% of the show’s affiliates participated in the challenge and some stations have already seen great success with a 35% increase at KPCC in Los Angeles. He also stressed that young people still listen to the radio with over 90% still listening during any given week. The issue is that millennials don't see radio as an exciting platform like past generations. The way to get a younger audience is not dumbing it down, it's telling great stories in a way that's more informal, without a typical "announcer".

Among the more lofty expectations Mohn set as CEO is his goal to raise $1 billion to fund public radio in 5 years, $500 million each for NPR and the stations themselves, so that no matter what happens in Washington or elsewhere public radio can continue to thrive. After the broad conversation, everyone went off to dinner before another lineup of artists at 7p.m.

Son Little took the PRX Stage to show off his unique blend of blues, rock, and folk to draw in the audience. JJ Grey and Mofro turned up the tempo downstairs with their southern style blues rock. Michigan native and Los Angeles based BØRNS demonstrated why he's received so much buzz and even threw in a cover of Elton John's "Bennie And The Jets". Blues Traveler reminded the crowd why they were such a hit in the 90s while giving a taste of their latest music. Saun & Starr brought soulful energy to World Cafe Live with a little help from the Dap Kings. One of the more memorable moments of the conference came during Glen Hansard's set as he welcomed two street performers he saw earlier in the day to add strings to the mix. Fly Golden Eagle's set included sounds that could have come from Jack White's guitar. Heartless Bastards showed off their latest development as they continue to improve with every new record. Jarekus Singleton finished the night with a soul inspired blues set to leave everyone in a good mood heading into the final day.

Concurrent meetings kicked off Friday as newly appointed VuHaus Program Director Mark Abuzzahab presented the recently launched video platform introduced at last year's convention. He showed how it encourages musical discovery with content provided by the member stations. Rita Houston described how the site allows for more curation and keeps the focus on the best content. One of the concerns raised was how stations may have a lot of overlap, but Abuzzahab stated approximately 11% has overlapped so far. He also expressed his excitement with the ability to stream the entire Non-Commvention for the first time. The other early meeting was the yearly roundtable discussion among small community stations about issues that affect them that may not concern larger stations.

WEXT PD Chris Wink led the next discussion about specialty programming with Scott Mullins of WTMD, Kendall Stewart of WUMB, Larry Groce of Mountain Stage, and John McCue of WNKU. The panel started with the programmers covering the wide array of music their specialty shows covered. Groce then covered how Mountain Stage started a grew through the years. Mullins talked about how he had recently changed his programming to focus more on local music, including a show featuring Baltimore legend Weasel. Stewart had a similar host in Albert O, a former host at the famed WBCN, however WUMB had no plans to change many shows since they were still very effective fundraisers. Groce covered some of the benefits to carrying a syndicated show like his, which included interview and live performance segments, something many stations that carry the program cannot produce themselves.

The Friday Free at Noon began with Calexico's unique Arizona Tex Mex and indie rock mix, including their well known cover of "Alone Again Or". Then came Friday's big appearance from Beach Boy legend Brian Wilson. He hit the ground running with the sounds he incorporated throughout his career. The set featured mostly Beach Boy hits with songs interspersed from his latest album No Pier Pressure.

Up next on the schedule was a Non-Comm tradition: The Music Meeting with Sean Coakley of Songlines. This year's crowd appeared to have less agreement that previous years as a diverse set of songs led to a number of split votes. The most popular song appeared to be NPR's Tiny Desk Concert contest winner the Fantastic Negrito with most scores 7 or higher. Liz Vice, Yukon Blonde, and Hælos also seemed to get mostly favorable score. The most disagreement came from Meg Mac's pop leaning track and the latest protest song from Neil Young. Coakley also presented Reed with a special "Reds" jersey to celebrate the conference's 15th anniversary.

After the break, Irish singer-songwriter Gavin James started the final evening music with some spectator involvement and his strong vocals. Next, James McMurtry displayed his ability to turn a phrase with captivating lyrics on the downstairs stage. The unique mother-son duo of Madisen Ward and Mama Bear played tunes just as infectious as their personalities. Downstairs, Natalie Prass used the power of her voice to draw in the crowd during her stripped down set. Leon Bridges brought the soul on the final night getting the packed house to dance. The ironically named Tallest Man On Earth wasn't short of talent as he showed off why "Sagres" is near the top of the Triple A charts. Anderson East introduced himself to the non-comm world with his terrific soul from his hometown Muscle Shoals before Israel Nash wrapped up downstairs with some soothing tunes.

In all, it was another very successful year, inspiring programmers at non-commercial stations to continue curating great music for all generations.

For video, audio and additional photos from NON-COMM music performances, visit WXPN. Archive: 2013
Jeff Penfield

(5/19/14) Philadelphia served as a magnificent host city as once again the best and brightest of non-commercial Triple A radio converged upon World Cafe Live for the 2014 NON-COMMvention. Produced by Dan Reed and WXPN, this year's conference focused on issues relating to new media, trends among Triple A stations, and dealing with an aging audience.

  NONComm Day1

Day One kicked off as attendees reconnected while enjoying hors d'ourves provided by Columbia Records. NON-COMM veteran programmers, record promoters, and artists caught up as newcomers introduced themselves.

Following the opening reception, attendees moved downstairs to begin the evening's performances. Stripped down sets led off the night as Iceland's Asgeir captivated the crowd with his soul folk sound, Matt Anderson brought bluesy vocals, and Elbow went acoustic for their set. Grizfolk increased the tempo with their California folk rock before The Afghan Whigs blew the audience away downstairs with a set that took the volume to 11. The Districts represented Philadelphia nicely upstairs leading into The Hold Steady to rock the house with their hits along with new songs from their album Teeth Dreams. A band called No Sinners - who one attendee referred to as "Vancouver Shakes" - finished the night with soulful blues vocals backed by blistering guitar. All in all, Wednesday foreshadowed what would come from the performers on Thursday.

NONComm Day2

Day Two started with an overview of research never revealed before for non-commercial Triple A stations during the "Mirror Mirror On The Wall" panel. Funded by Public Radio Program Directors (PRPD), Mike Henry of Paragon Media presented the results of the survey taken by over two dozen stations. Radio Milwaukee's Sean Demery, WFPK Louisville's Stacy Owen, and KTBG/The Bridge Kansas City's Jon Hart provided commentary on how the results were reflected at their stations.

The survey showed the broad range of stations in the market with two thirds of respondents being full time stations and a third being part time Triple A. Henry stressed the importance of local content as 80% of programming was locally produced. Musically, stations ranged the gamut with a number of core current and heritage artists along with some playing currents twice a week and others up to 29 times a week.

Henry also highlighted how many stations building broadcast centers have impacted their communities and the increasing use of in-studio performances. Most stations' mission and core values all reflected impacting the community and creating music discovery. Among the themes from the panelists was being bold, taking chances and not sticking with safe calls. The hope is this survey and work with PRPD will lead to increased collaboration among the rising number of influential non-commercial Triple A stations. Read the full results here.

Collaboration was the theme of the day as WXPN GM Roger LaMay helped announce a new venture dubbed Music X. Funded by a generous grant from the Corporation For Public Broadcasting, five stations, including WXPN, KUTX, WFUV, KTBG, and KCRW, along with Mike Henry at Paragon Media and Eric Langner at Public Media Company, will work on the project intended to create a new source for music videos. The plan is to create proprietary streaming video for public radio by public radio.

The primary site will not be branded as public radio specifically, however stations who participate will have "microsites" for their own content to incorporate within their brand. Using the content management system donated by the Wyncote and MacArthur foundations, stations can upload their in-studio performances not only to share on their site, but also shareable nationwide on the Music X platform. Five stations will be the primary founders, however more stations are in discussion to join the partnership and it will be opened up to all stations. The panel discussed the project and some of the questions still remaining, including copyright issues and how the partnership will help all involved. For more information on the project, visit

Thursday's Free At Noon concert featured NON-COMM vet Jessica Lea Mayfield along with the new collaboration between Aimee Mann and Ted Leo called The Both.

The afternoon session "The Tori Dilemma" centered around question all stations face: What to do with new records from core heritage artists. With stations concerned over an aging audience, leaning on newer acts can lead to artists that stations always supported before being left by the wayside. Many issues were raised, including capturing new members while not losing the core membership from the past and the relationship these artists have had with stations. In the end, there really is no overarching answer as each station has their own way to approach the question.

Sharon Van Etten took the upstairs stage to record a performance and interview for World Cafe with David Dye. She discussed her new album and left attendees buzzing about her performance.

The live music started after the dinner period with a special night at the PRX Stage upstairs hosted by Ian McLagan called "Rock's Not Dead". Those Darlins got the room moving, followed by Lee Bains III And The Glory Fires' tight band, the legendary McLagan taking the stage himself, and a rollicking set by the energetic Benjamin Booker. Between their sets, the downstairs stage featured The Felice Brothers (proving yes, you can rock with an accordion), smooth and soulful vocals from Hozier, and a strong set from the Counting Crows, providing their answer to the Tori Dilemma. The duo of Shovels and Rope brought their unique personality and music to the NPR stage to close out another evening of great music.

NONComm Day3

Day Three on Friday began with a look at how stations use their online media to their advantage during "Digital Doppelgangers". WXPN's Bruce Warren led the panel that discussed using different platforms. Not only has YouTube changed the way stations create content, social media has led to new promotional and marketing opportunities along with other various sites and apps stations can incorporate into their online plan. A running theme was how important understanding each tool was. For example, Facebook continues to change the way brands can interact with followers. With the algorithm for what posts display on news feeds changing regularly, stations need a handle on how to reach their audience. NPR Music's Bob Boilen wondered if a long term trend among stations will be a return to specialization as online tools change and can be difficult to adjust to when wearing a number of hats.

"The Music Call" came next, just when programmers thought they'd get a week off. Of course this wasn't an actual music call as XPN AMD Mike Vasilikos led a general discussion about music calls today. KXT's Mark Abuzzahab and The Current's David Safari gave the radio point of view as Jen Daunt and Jagjaguwar's Hannah Carlen represented promoters. Radio expressed a concern about receiving music on a timely basis as some stations, including WXPN, must go to sources such as iTunes to purchase music in able to air it right away.

Radio promoters highlighted what their concerns were as well, including the best method to deliver music in emails. When Hannah asked what form programmers preferred, the answer was mixed with some preferring either download or a stream. One of the more important parts of conversation in music calls has shifted from charting positions and numbers to touring and stories. Stations plan some adds around touring dates so promoters bring that up as a way to say the audience in the market exists. Promoters pointed out that station calls go beyond adding a record and can include important concert and in-studio information.

Next, the Free At Noon kicked off downstairs, moved inside due to the inclement weather. One man band Chet Faker impressed the crowd with his electro soul sound. The Walkmen's Hamilton Leithauser took the stage and kept it classy with a string section as he performed songs from his new album.

The final panel once again was the annual rowdy tradition known as the "Music Meeting". Led by the incomparable Sean Coakley, the session included 13 new songs. Sound Opinions' Greg Kot and Jim DeRogatis returned as guest critics to lead the discussion. Among the best rated songs were the deep vocals from Sean Rowe, the Adele-like singing from Los Angeles band Kan Wakan, and the latest from Robert Plant's upcoming album with the Sensational Space Shifters. After the session, Melanie Shrawder took the stage for a special presentation to Sean for his upcoming milestone birthday. Presented with a giant card, artwork of his favorite musician Gram Parsons, and a fill in Ponyo player in place of the real one not yet in production, Sean was touched by the gesture from his peers.

More great music was ahead as XPN morning host Micheala Majoun recorded a World Cafe session with Norah Jones' new group Puss N' Boots. With a sound more based in folk and roots music, the all female trio featured new songs and covered Neil Young's "Down By The River".

The final night of music kicked off with more rock on the NPR Stage downstairs. Strand Of Oaks set an energetic tone for the rest of the evening. Paul Birch went solo upstairs at the PRX Stage with his singer-songwriter performance. XPN favorite and New Jersey singer Nicole Atkins shined on stage with a wonderful performance of new songs - and some of the best banter of the conference. Lydia Loveless kept the good vibes going upstairs before Lykke Li hit the NPR stage with her unique electro pop. The energy really ramped up as Parquet Courts brought punk into the mix. Hooray For The Riff Raff, among the bands that really made a name for themselves, showed how you can play fiddle and still rock out. Cheetah Chrome ended the conference that featured heritage favorites and impressive new acts on the rise.

Thank you to conference producer and founder Dan Reed for yet another terrific year of panels, friends old and new, and most importantly of all... great music. Another big thanks to WXPN for hosting at World Cafe Live, especially Roger LaMay, Bruce Warren, and Mike Vasilikos for their work as well. Paul Marszalek's TheTop22 helped to sponsor the event as well so a big thanks to Paul for distributing information online. Archive: 2013

Dave Chaney

(5/20/13) Beautiful Spring weather here on the banks of the Schuylkill River where the 13th Annual NON-COMMvention just wrapped up a two and a half day hang at Philadelphia's WXPN and World Café Live. 30+ bands played morning to late night showcases with attendance up - particularly with radio - according to founder/producer Dan Reed. Whether you were a grizzled veteran of NON-COMM's past or a newbie, there was plenty to take away this year from public radio's favorite convention.

Growing from about a dozen radio stations at its inception when Dan was at WFPK and helped launch the conference in Louisville, the NON-COMM has been instrumental in expanding the number of radio stations that have adopted the music format. Public stations continue to increase their amount of music programming. New Triple A KXT Dallas under PD Mark Abuzzahab has vaulted in the ratings to become one of the fastest rising public music stations. KCSN in suburban Los Angeles, programmed by radio and label veteran Sky Daniels, has garnered major press for high profile artist concert benefits and weekend specialty music shows, not to mention the snagging of former KCRW staffer Nic Harcourt for KCSN's wake-up duties. And it is public music radio that is rolling out impressive new facilities, including state-of-the-art performance lounges. Stations like Radio Milwaukee, KVMR Nevada City-Sacramento, KTBG Kansas City, KDHX St. Louis, and WTMD Baltimore have announced multi-million dollar capital campaigns as they firmly invest in the future. Meanwhile, commercial programmers continue to defect to "the light side"; Veteran KFOG San Francisco PD Dave Benson took the GM post at adventurous non-comm WNRN Charlottesville and former WXRV Boston PD Catie Wilbur recently segued to non-comm WUMB Boston.

Have we mentioned the music? Triple A radio has been way out in front of the explosion of modern "bluegrass rock" by groups such as Mumford & Sons, the Avett Brothers, and The Lumineers... all launched at this format.

So with all this positive mojo, the NON-COMM was certainly up for tackling the big issues of the day, like the digital music revolution and the breathless pace of new subscription-based online music services.

Community Engagement
WXPN GM Roger LaMay hosted the opening session Thursday morning, "Community Engagement: Connecting Artists With Audience." The panel discussed the ways stations can strategize to connect with their local audience beyond radio and how to work with artists to maximize that experience. We learned about the workings of KUTX's curated
Austin Music Map, The Current Minneapolis' robust branding as a local music resource, and WXPN's strong community initiatives such as mega local music platform The Key, the annual XPN Music Film Festival, and XPN's "Musicians on Call" where the station brings live and recorded music to the bedsides of hospital patients. Roger stressed the value of stations building significance as local cultural institutions and urged us to leverage our strength and work with people with common goals. Roger put it succinctly, "prioritize and partner". Panelist WYEP Pittsburgh GM Abby Goldstein added, "Authenticity and honesty are important."

Mobile Devices Make Video Hot Again
TheTop22 blogger, consultant, and former VH1 PD Paul Marsalek moderated a panel titled "Can Video Save The Radio Star?" Paul broke it down, from production and affordable quality equipment to the sometimes squishy details of video and podcast rights and how to monetize video (WFUV sold SXSW video sponsorships). NPR Music's Anya Grundman talked about the success of their "Tiny Desk Concerts" and "Field Recordings" and how they're even experimenting with documentaries. KXT's Mark Abuzzahab said, "Think of your video (with station banner prominently displayed) as one big ad for the radio station" and said he "wasn't obsessing over views any more than ratings" but did caution about clutter. KXT Dallas, KEXP Seattle and WNRN Charlottesville all do well by their own YouTube channels but be aware that once that video goes up, your station has little control over YouTube's pop-up ads. Some stations like KXT are blessed with their own video production staffs thanks to sister public TV stations. WFUV New York PD Rita Houston praised her Fordham University video department. Everyone agreed videos that "stand out" and uniquely brand the station are crucial.

A separate concurrent "Community Radio Roundtable" moderated by WMNF Tampa PD Randy Wynne took place during the video session.

Next up on Friday morning was the "NON-COMMversation With Don Was" with Dan Reed. The crowd enjoyed the music biz stories by the veteran producer and current Blue Note Records president, his wild tales of working with Keith Richards and Bob Dylan, among others.

Digital Music Mania
WXPN GM Bruce Warren hosted "The New Art of The Add" in the afternoon, a session that reviewed the usefulness of old school "Going For Adds" dates in this "horse-outta-the-gate" hyper digital music era. Consensus opinion in the room was that the add dates had merit as project guidelines for in-synch proper artist rollout and label "diplomacy". The panel included WNRN PD Dave Benson and introduced us to Kendall Stewart, who just graduated from Emerson College and WERS Boston and has joined WXRV (The River) Boston. With all the multi-platforms and separate moving parts, PD Jim McGuinn of The Current wrestled with the question, "How much should the station Web site be congruent with what goes on the radio?" The session also discussed label hype and leveraging points, music delivery preference (CD barely over digital file because "I can find it easier"), and agreed on the need to work together to break artists for the benefit of the station and, ultimately, the listeners. Bruce reminded us to "build more hits with the records we add" and to "listen to the market".

The final session of the NON-COMM, the annual Music Meeting, was hosted by Sean Coakley and Melanie Shrawder of Songlines in front of the typical rowdy Music Meeting crowd. The audience voted on new advance songs, giving the new Mavis Staples (again produced by Jeff Tweedy) and the new Preservation Hall Jazz Band album (produced by Jim James) a thumbs-up, and the same for the new one by Sharon Jones & The Dap-Kings. The crowd wasn't so sure, however, on the new John Murry (William Faulkner's grandson); Dan Reed called it his favorite album of the year so far. The room dug a new Buddy Miller-produced Wood Brothers song with mostly positive but split reaction to new tracks by Daughn Gibson, Mayer Hawthorne, Camera Obscura, French artist Lou Doillon, JohnnySwim (live!), Kelis, The Unlikely Candidates, and Bell X 1.

NON-COMM live music favorites: Mavis Staples, Kurt Vile (acoustic), Steve Martin & Edie Brickell, Phoenix, David Wax Museum, The Lone Bellow, Kopecky Family Band, Laura Mvula, Robert Randolph, Wild Belle, Della Mae, and The Olms, to namecheck but a few. Many of the showcases aired live on WXPN and NPR.

We all have an idea of what it takes to pull off a production like the NON-COMM. And how easy it is for things to go south! Hats off, again to Dan, Roger LaMay, Bruce Warren, Mike Vasillkos, Tess Coffey, Ellen Oplinger, Paul Severin and the professional WXPN crew and the many volunteers for making us all feel so welcome - and for fostering goodwill and creativity at lucky NON-COMMvention number 13!

__________________________________________________________________________________________________________________ Archive: 2012

Consensus: "Local" remains radio's ace

Speaker Bob Lefsetz and NON-COMM founder/producer Dan Reed
(Photo by Sean Coakley)

By KUT Austin MD Jeff McCord

(5/21/12) After
last year's detour to nearby Wilmington DE, the NON-COMMvention returned to home base, the world-class facilities of Philadelphia's WXPN/World Café, for the 12th annual gathering of industry professionals.

And optimism was in the air. More stations, promoters and label personnel were in attendance than the previous year, and programmers networked while labels paraded their new acts. Topics like last year's discussion of the potential loss of federal funding to public broadcasting were off the table (though the threat has hardly subsided), and though the economy has been slow to recover, the meeting's atmosphere was largely devoid of doom and gloom. Even Wilmington's previous rain-soaked environs gave way to beautiful Philly weather.

"Think like an app"
After a pre- NON-COMM concert Wednesday night from Grace Potter (who replaced a canceled Paul Weller),
Media Mechanics' Paul Marszalek again kicked things off on Thursday morning with "The Digital State of the Union". Paul can always be counted on for sobering statistics, and this year's presentation was no exception. He began with a quote from an army general - "if you don't like change, you're going to like irrelevance even less" – and went from there. Exciting new opportunities were discussed, and yet, Marszalek stated he felt the ever-growing array of digital music options had saturated consumers and tilted the pendulum back towards the curated sounds of non-comm stations. He cautioned that the days of huge multipurpose web sites were numbered. Do one thing well, he advised. "Think like an app."

Keynote: Lefsetz
Joseph Arthur
and Citizen Cope kicked off the music portion of the event with well-attended noontime sets, followed by what was easily the oddest moment of this years meeting: a strange and rambling interview conducted by Dan Reed (NON-COMM's founder/director and WXPN's music director) with the controversial Bob Lefsetz (of The Lefsetz Letter). Lefsetz set off immediately, and his
interview quickly became more of a monologue. His acerbic and highly confrontational tone did not do much to help him get his point across.

World Café
Two musician interviews hosted by
World Café's David Dye followed, the first with a taciturn Joe Jackson (though his Ellington tribute sounded interesting), the second with a more open Dr. John, which featured a film of the Doctor escorting Dye through the less traveled parts of the Big Easy (including the very modest graves of greats like Buddy Bolden). Dr. John held forth in his languid way of speaking, almost lounging in his chair. On his recent collaboration with Dan Auerbach (Black Keys), he offered this nugget: "If you ain't open minded, you can't reach for somethin'."

The War on Drugs
Thursday night's music lineup was solid, the best of the two nights of music, from the animated rock of former Fleet Foxes drummer Joshua Tillman and his band Father John Misty, to the quietly enchanting return of Beth Orton. Soul singer Lee Fields scorched the stage, while former schoolteacher JD McPherson showed what has led to his runaway success. Polica got people's feet moving. But the best music of the night was the expansive pop of Philly native sons
The War on Drugs, whose almost-spoken narratives were delivered over driving and glorious guitar sonics. They just might have played the most original set of the event.

"Widening Your Circle of Influence/Local, Local, Local"
Already bleary but happy attendees (including the former night's bedraggled karaoke contestants) made their way back to WXPN for Friday's kickoff, a panel moderated by XPN PD Bruce Warren titled "Widening Your Circle of Influence". Warren assembled a team to discuss where radio turns to find the person to give them the answer they want when it comes to delivering artist talent. Gone are the days of one label person holding the reins, and a diverse cast discussed the many choices available, from management to publicity to contacting the artists directly. Essentially the panel all emphasized the same thing: be flexible, and don't approach things with a since of entitlement. An engaging John Wesley Harding might have summed it up best with this statement: "You'd be surprised who will play with you if you're not a twat."

The packed lunchtime session, live on XPN, was star-laden. Up first, a visibly sleepy Willie Nelson, who still was effortlessly Willie but let his son Lukas command most of the attention. After that, Brandi Carlile held the rapt focus of her fans, while Norah Jones stylishly displayed her new band and songs co-written with Danger Mouse.

"Competition, Partners or Both"
The two scheduled afternoon sessions, "Competition, Partners or Both" and "Local, Local, Local" were rolled into one session featuring Anya Grundman from NPR Music, PRX's John Barth and WTMD GM Steve Yasko. As expected, it was difficult to cover so much ground, so they emphasized the former topic. The panel each discussed their ongoing projects and spoke of the ways they collaborate. Or don't. Audience interaction helped pull in the local angle, which everyone agreed was the one way to make you stand out.

Another interview subject who has been no stranger to controversy, John Mayer, was up next, interviewed by David Dye.

On the music front that night there were a couple of last-minute cancelations (Dry the River and Rebecca Ferguson – Megan Reilly took her place) but there was still a lot to choose from, including Diego Garcia, rave-up soul from JC Brooks & the Uptown Sound, energetic 70s bombast from Zeus, and an otherworldly performance by the Walkmen.

Music Meeting
The traditional music meeting kicked off Saturday morning, hosted, as always, by
Songlines' Sean Coakley, and featured a wide array of upcoming new releases:

Royal Teeth "Wild"
The Tallest Man On Earth "1904"
Rodney Crowell (w/ Norah Jones) "If The Law Don’t Want You" (from a winning collaboration of songs he wrote with Mary Karr)
Joss Stone "While You're Looking Out Looking For Sugar"
Ben Gibbard (w/ Aimee Mann) "Bigger Than Love"
The Heavy "What Makes a Good Man"
Daughter "Youth"
Passenger "Let Her Go"
Marc Scibilia "How Bad We Need Each Other"
Field Report "Fergus Falls"
Husky "History's Door"
Wanderlust "Lou Reed"

Coakley enjoyed the wildly divergent opinions on almost every song, a testament to the generational divides between programmers (and listeners) in our format.

A Saturday afternoon outdoor concert broadcast live on XPN followed (Rufus Wainwright headlined, the other acts were Dex Romweber, Sons of Fathers, Elle King and Nick Waterhouse). The show was situated in a park just across the road from XPN, where families spread out blankets on grass that was until very recently the home of an unsightly parking lot.

And then, it was done. By late afternoon, we all were on our way back to our jobs, happy to have shared each other's company and a lot of great ideas and music.

Congrats to the WXPN team of Dan Reed, David Dye, Bruce Warren, Roger LaMay and Mike Vasilikos. They showed us all a good time once again.
__________________________________________________________________________________________________________________ Archive: 2011

Event unveils second WXPN/World Café Live venue in remodeled movie palace

World Café Live Wilmington-style, in the historic Queen Theater

Dave Chaney
(5/23/11) Over 60 Triple A radio music stations along with labels, managers, indie music promoters and media marketing-types made the trek over the weekend to The 11th Annual NON-COMMvention Thursday through Saturday, May 19-21, at a brand new location this year, in Wilmington, Delaware. The annual WXPN Philadelphia-sponsored event celebrated the grand opening of the second regional World Café Live, Live at the Queen, in a beautifully renovated historic old movie house that is the centerpiece of downtown Wilmington's cultural urban renewal plans.
The Turn-Out
Considering budgets in this economy, the non-comm radio community was well represented with multiple attendees from NPR and WFUV New York, of course Philly's 'XPN, WTMD Baltimore, KCMP/The Current Minneapolis, WYEP Pittsburgh, WFPK Louisville, WJCU Cleveland, WCBE Columbus, WYMS/Radio Milwaukee, WRUR Rochester, WNRN Charlottesville, KUT Austin, KXCI Tucson and Maine Public Radio, among plenty of others. Commercial WRLT Nashville and WCNR Charlottesville were also there.
Ya Got An App For That?
The conference featured three days of networking, live music showcases - shared with enthusiastic WXPN listeners - and daytime business panels:
Media Mechanics consultant Paul Marsalek's opening session on multimedia platforms and social media - with assist from KCMP/The Current PD Jim McGuinnWFHB Bloomington PD Jim Manion's community radio breakout, WFUV MD Rita Houston's panel on artist interview technique, WXPN PD Bruce Warren's session on old school label war stories, and WXPN GM Roger LaMay's discussion on music and public radio funding. Other highlight's included NON-COMMvention founder/producer Dan Reed's keynote interview with artist/label manager and radio station owner Cliff Burnstein and World Café host David Dye's chat with Robbie Robertson. Guest panelists Greg Kot and Jim Derogatis of the popular syndicated rock/talk public radio show Sound Opinions lit up the joint with non-stop zingers ("Rick Rubin ruined Adele!") at their first NON-COMM Music Meeting.

THE MUSIC MEETING (*songs listed in order of appearance not ranking)
1. Blind Pilot "We Are the Tide"
2. The Jayhawks "She Walks In So Many Ways"
3. Motopony "King of Diamonds"
4. Bon Iver "Calgary"
5. The Bewitched Hands "Happy With You"
6. Gillian Welch "Scarlet Town"
7. Gary Clark Jr. "Bright Lights"
8. Vetiver "Wonder Why"
9. Theophilus London "Wine and Chocolates"
10. The Heavenly States "Berlin Wall"
11. Dionne Bromfield "Yeah Right"
12. Dale Earnhardt Jr. Jr. "Simple Girl"

Ladies and Gentlemen...
On the World Café Live upstairs and downstairs stages: The Blind Boys of Alabama, Keb' Mo', Raphael Saadiq, Givers, The Civil Wars, Cave Singers, New Sweden, Ben Harper, Justin Townes Earle, Thurston Moore, Matt Nathanson, Rebecca Pidgeon, Todd Snider, The Head and the Heart, Sean Rowe, The White Buffalo, Dylan LeBlanc, Bright Eyes, The Jayhawks, Junip, Over The Rhine, Sarah Jarosz, James McCartney, the Sam Roberts Band, G. Love and John Popper and The Duskray Troubadours. Radio programmer consensus on exceptional performances swirled around Raphael Saadiq, Givers, The Head And The Heart, Bright Eyes, Junip, Sam Roberts Band and The Civil Wars!

No problem with the new venue. The organization of the 'XPN staff and volunteers seemed flawless. (Even if Raphael Saadiq did almost blow it and show up at the wrong World Cafe Live!) Congrats to Roger LaMay, Dan Reed, Bruce Warren, Tess Coffey, Ellen Oplinger, Paul Severin and Hal Real and his crew on a super job. Roger announced that next year's 12th Annual NON-COMM will return to Philadelphia.

Non-Comm Rising
While many but definitely not all commercial Triple A and Alternative radio stations struggle to remain relevant in this fast-moving multimedia era, often burdened by stagnated corporate playlists and clunky spot-sets, non-comm Triple A is live, local and "commercial-free"... and apparently on a roll. Arbitron reports that the total shares of 11 top non-commercial Triple A stations measured by PPM have risen 30 percent since October. All the while, non-comm has become the near-exclusive radio home of the steady rising Indie Rock genre, now celebrating mainstream success with bands like Arcade Fire (
Grammy Album of the Year!), Mumford & Sons, The Decemberists and Fleet Foxes.
__________________________________________________________________________________________________________________ Archive: 2010


Dave Chaney

(6/8/10) You've come a long way, baby. It seems like it was just yesterday when Dan Reed was getting good-natured grief for repeat bookings of some local band called My Morning Jacket at a fledgling little eclectic gathering of non-commercial music stations in Louisville. The Alternative format was fading. Non-commercial radio stations were flipping their jazz, classical, and news formats to Triple A in increasing numbers. Fast forward to 2010 and a whole new blogosphere. You know the success story of MMJ, Dan is entrenched on top market 'XPN as OM/MD, and his NON-COMMvention - now better known simply as "the NON-COMM" - celebrates ten years of nurturing and networking community music radio with its burgeoning modern platforms. While the economy has been an obvious challenge in recent years, the convention – like the format overall – continues to prosper.
Particularly in comparison to our commercial radio counterparts, who've recently witnessed a nasty convergence of recession corporate downsizing coupled with competition from the internet and digital revolution. Once quality stations reduced to Pandora with station liners. Glorified jukeboxes with no local content. Not that there aren't well-branded commercial Triple A's still around that are adventurous and community-oriented. There most definitely are. WXRT, WRXP, KFOG, WXRV, KBCO, WRLT, KPIG, WNCS, WRNR, KBAC, WRSI, WMMM, WCNR, WEHM, and WMVY, to name a few. 
It is non-comm though that has truly emerged as the new player for most of the country in the past decade for contemporary music radio and indie rock, becoming a serious contender in key markets like Philadelphia (WXPN), New York (WFUV), Los Angeles (KCRW), Boston (WUMB), Minneapolis (KCMP The Current), Milwaukee (WYMS Radio Milwaukee), Seattle (KEXP), Pittsburgh (WYEP), Baltimore (WTMD), Cleveland (WJCU), Salt Lake City (KRCL), Austin (KUT), Tucson (KXCI), Cincinnati (WNKU), Akron-Canton (WAPS), Kansas City (KTBG), Columbus (WCBE), and Asheville (WNCW), among others - and new this year, Dallas (KXT) and L.A.'s San Fernando Valley (KCSN).
Veteran programmer and Concord Music Group Sr. Director/National Promotion Dave Einstein told proqb, a publication of this year's media sponsor FMBQ, that "the non-commercial end of the dial has grown in audience and impact. This convention has grown due to Dan Reed's passion to have a convention that dealt with the issues of the non-commercial broadcasting community. It's like a family gathering."
A measure of the success of the NON-COMMvention last weekend (June 3-5) has to be that even in this tough economy with limited resources, programmers traveled from as far as Kauai, Hawaii (KKCR)! It was good to see KXT Dallas Music Coordinator/AM host Gini Mascorro make it to her first NON-COMM. Some commercial AAA programmers attended as well, including KFOG San Francisco APD/MD Kelly Ransford, PD Ira Gordon of KBAC Santa Fe and KMTN Jackson WY PD/MD Mark "Fish" Fishman. Kudos to Atlantic Records' Brian Corona who won the much-hallowed "NON-COMM 1st Annual Best Mustache" award, which with any luck, will not remain a tradition! Runner-up? Of course, WNTI Hackettstown NJ PD/MD Spider Glenn
2010 NON-COMMvention Photos by Songlines Music

The music showcases were solid and frequently funky on the stages of 'XPN and World Café Live: The Constellations, Amy Correia, the legendary Judy Collins, Retribution Gospel Choir, Alberta Cross, Gaslight Anthem, Philly's own Dr. Dog, The Secret Sisters, Bobby Long, Minus The Bear, Carolina Chocolate drops, Martin Sexton, Eli "Paperboy" Reed, The Rescues, Gin Wigmore, Nathaniel Rateliff, Cyndi Lauper, The Mynabirds, Ike Reilly, Robert Francis, John Legend & The Roots (local heroes rocked the house down!), Mayer Hawthorne, Trombone Shorty, Graham Parker, The National, and the late pleasant surprise addition of Chrissie Hynde's new side project JP, Chrissie & The Fairground Boys!


The conference opened Thursday morning with a "One-On-One with Sub Pop Records' Jon Ponemon and Dan Reed," followed by a Q&A with the innovative label founder.
The following meeting was the "Public Radio Listeners' Media Habits & Usage in 2010 – The PRPD Tech Survey II," where Fred Jacob's polling confirms that people do indeed go where they know, leaving Pandora as the only clear winner so far in internet radio. The survey revealed that satellite radio has apparently peaked - stats have it trending downward. One takeaway from the meeting was that stations need to make it obvious for people to listen online. "Make the 'Listen Here' button easy to find." And regularly give your listeners video and special content on the station site.

Friday's first meeting was titled, "Add Date, What Add Date?" moderated by WXPN AGM/PD Bruce Warren, who has helped coordinate meetings at the NON-COMM nearly since its inception. The meeting was a follow-up on a similar theme discussed last year as the constant availability of digital music available online renders "Add Dates" silly. The general consensus (at least from radio!) was that the listings can still serve a basic "guidepost" but are not especially relevant any longer.

In Friday afternoon's "Going Social With Your Fans," moderated by Bruce, the importance and value of maintaining continuous communication with listeners - and potential listeners – via social networking sites like Facebook and Twitter was underscored and dissected. NPR Music's Bob Boilen said, "With social media you give people a chance to tell their story and then spread their story comments as content (on your site)." Panelist KCMP/The Current Minneapolis PD Jim McGuinn summed it up well, "Further the engagement by deepening the relationship with your listener through social media." The social networking meeting ran concurrent with a "Community Radio Roundtable," moderated by WFHB Bloomington PD/MD Jim Manion. The group covered topics unique to "block formatted" music/info community radio stations that play a substantial amount of AAA and Americana roots programming.

The "Music Meeting" wrapped up the conference on Saturday. Together with WXPN listeners, the lively conference crowd sounded off on new tracks debuted by host Sean Coakley of Songlines. WNTI's Spider commented afterwards, "The new blood in the format and their opinions (at the Music Meeting) with their fresh ears and eagerness to be involved seem to keep the grizzled veterans from becoming jaded."

'10 NON-COMM Music Meeting:
THE WEEPIES "I Was Made for Sunny Days" (Nettwerk)
PONDEROSA "Old Gin Road" (New West)
JUNIP "Always" (Mute)
RA RA RIOT "Boy" (Barsuk)
LOS LOBOS "Burn It Down" (Shout! Factory)
JESCA HOOP "Four Dreams" (Vanguard)
BEN GLOVER "Monument Green" (Mr. Jones Productions)
LOST IN THE TREES "Song For a Painter" (Anti)
SAHARA SMITH "The Real Thing" (Playing in Traffic/RED)
ROBERT PLANT "Angel Dance" (Rounder)
MOBY "Gone to Sleep" (Mute)
HEART "Hey You" (Legacy) 

In summarizing the event, I have to mention the late Mike Lyons, who spent years doing just that for us here at His role at NON-COMM in relentlessly supporting and mentoring broadcasters was big. As Dan Reed eulogized in the official NON-COMM Program, "Mike was a genuinely nice guy, a very kind individual who really cared about this format and the people in it." We miss 'em. Mike more than got it when it came to understanding the shifts and trends. Turns out his forecasts in his regular media column The Forest were spot on.
Just before the '08 NON-COMM, his last before he passed away last summer from cancer, Mike wrote "The only stations that still provide a music service that's still compelling are stations like AAA. And the non-commercial AAA stations that will convene in Philadelphia later this month are way ahead of the curve, because they have a format constructed without the old five-minute ad clusters that are the true death of music radio today. It's hard for boomers like me to stay tuned to a station through another spot cluster. I'm rarely convinced that there is something worthwhile on the other side of it. Generations X and Y don't even consider it. They're gone."
And Mike was always impressed with the WXPN management triumvirate of LaMay, Warren and Reed. Which has since expanded to include AMD Mike Vasilikos, the young and talented former PD of WTMD Baltimore who arrived at 'XPN almost two years ago and has been a perfect fit.

So, congrats to Dan and Bruce on the wrap of number ten! A milestone. The hang was casual, informative, and incidentally the most affordable (low registration with campus housing) of any convention (hello Boulder?!). By the close of the convention Saturday afternoon, few could disagree with Dan's proclamation that "this NON-COMM has been the best one yet." We owe our thanks to the hardworking WXPN and World Café Live staffs, management and volunteers for hosting the three-day affair without a hitch. And let's not forget Stacy Owen and the WFPK Louisville crew who originally produced and hosted the NON-COMMvention in its early years. They laid the groundwork for the coolest radio convention ever. May the show go on. See ya next year for #11! ____________________________________________________________________________________________________________

History of the NON-COMM
WXPN Philadelphia OM/MD Dan Reed is founder and producer of the annual NON-COMMvention, launched in Louisville (see below) in 2001 when Dan was at WFPK. co-sponsored the NON-COMM with WFPK from 2002-2007. The late columnist Mike Lyons gave the annual State Of The Format address. In 2008, the event moved permanently to Philadelphia and WXPN, excepting a one-off 2011 NON-COMM in Wilmington hosted by a new second World Café Live venue. The gathering has grown to become the premier annual conference for North America's non-commercial Triple A radio. Originally created as an alternative to the annual commercial Triple A radio convention in Boulder, the NON-COMM now hosts numerous adventurous commercial Triple A stations as well. The focus of the NON-COMMvention is on networking, informative panels, and cutting-edge music showcases.

By the late Mike Lyons, Contributing Editor/The Forest

"Hold this" asked singer-songwriter Tift Merritt.
"As you wish," I suavely replied, witnessing the lightning search for a capo in her purse. Which I was now holding.
I had been simply walking around the riverboat Dixie Belle on the Ohio River at the second NON-COMMvention when Tift and I ran into one another in a small room near the bow of the Belle.
Tift was to perform for the programmers on the boat and was rapidly trying to get herself prepared when she ran into me.
After I helped her dig the capo out of her purse, she thanked me graciously and then knocked out a terrific 20-minute set.
Her first ever performance done while bobbing up and down on a boat in the water. She nailed it.

That was how I spent my first two hours in Louisville.
Two hours just wasn't enough for Gerry Weston and Dan Reed however. Especially at a radio convention.
Dan was the PD of WFPK. Gerry was the head of the Public Radio Partnership, a homegrown Louisville operation that ran the three non-commercial FM's in the city.
WFPL-FM was the NPR/All-News station.
WUOL was your classical station.

And WFPK was one of the best non-commercial AAA stations in the country.
But when the radio programming and trade conventions were held - the non-comm's were only slated perhaps a single two-hour panel discussion at best.
It was almost as though the increasingly successful and booming non-commercial portion of the radio business was an afterthought.

It was. To the old guard and the old habits of the radio business.
So, in 2001, Gerry and Dan established the NON-COMMvention in Louisville, to be held every May. would come on board as a co-sponsor immediately.
This would be an opportunity not only for the music programmers to see and hear work by new and established artists, it would enable people to exchange stories about their funding, equipment, legal matters and trends in the field of non-commercial broadcasting.
And it didn't have to be crammed into two hours on the last day of the Boulder AAA Summit.

The first NON-COMM in 2001 attracted just over 100 folks. It then increased dramatically during the next five years until it peaked at over 600 when the convention took place in Philadelphia in 2005. By then Dan Reed had become the MD/APD of AAA non-comm leader WXPN, the home of the  successful syndicated AAA program "The World Cafe".
Now, the NON-COMMvention will move permanently to Philadelphia starting in May 2008.
Before we go - let me gather some memories of my annual trips to Louisville:
Those were the words of, then newcomer, Norah Jones when the registration for the convention was, unfortunately one year, set up in the bar of the Seelbach Hotel concurrent with her debut performance on the Seelbach bar stage.
My god, you know how loud radio and record people can become, especially when reuniting for the first time in a year for many. Jones' soft, contemplative ballads simply weren't in sync with that social roar.
But after letting off her young steam, she dazzled the crowd.
And made me a fan of hers forever.

The most charming rush of a performance came the next year when Glenn Tilbrook of the Squeeze simply went unhinged while performing his solo songs and tunes from the Squeeze catalog while dancing joyously, guitar in hand, the spirit just flowing out. Pulling mussels from a shell, sure, but Tilbrook pulled us up and down 4th Street that afternoon across from the Brown Hotel delivering one of the best, unexpected surprises I ever experienced at a convention.
Then there were the revelations. Unknowns who impressed immediately. From Tift Merritt to Mindy Smith to Nellie McKay to this year's "who is that?" girl, Ingrid Michaelson.

Oh, and then there was Keller Williams, who opened with Harvey Danger's "Flagpole Sitta" this year,  Patti Smith, T-Bone Burnett and Patty Griffin's little poocher scrambling into my hotel room.
Woof. I've had a great time with the talent in Louisville.

On the other, business, side of the coin, the news was remarkable.
After starting slowly, more and more general managers were showing up, talking capitol campaigns and new underwriting sources. This year, it was the new Internet Royalty rates, which may yield more good news for non-comm radio soon.
Weston and Reed had been on the right track. Listening to non-commercial radio in America doubled between 1994 and 2004. Fund-drives started to become shorter and more effective every year. Rotations tightened, tempo became more important and by 2004, led by the major market signals at WXPN in Philadelphia, WYEP in Pittsburgh and WFUV in New York City, AAA Non-commercial radio stations had developed a more flowing daily music presentation, away from traditional block-programming.
Also by 2004, commercial AAA programmers were showing up in droves to the NON-COMMvention!
One reason was that by the fourth convention in Louisville, non-commercial radio was the only part of the radio industry showing growth.
Ratings were up. Fund-raising was up. New facilities were being constructed. Non-commercial AAA was playing terrific music and sincerely COMMUNICATING with a well-to-do, previously under-served audience. Baby-boomers with money and musical memories and an open mind for new artists and sounds. And it was the only radio format gaining listeners (other than Spanish).

Now, the NON-COMMvention will be moving permanently to Philadelphia.
But we must all treasure the memories of Louisville and the people who worked so hard to make this AAA convention such a success.
Stacy Owen, Mindy Fulner, Billy Hardison and the entire Public Radio Partnership staff have always been gracious, polite and, most importantly, good at producing a convention. One with nothing but radio announcers and musicians! I'm amazed we didn't burn down either the Seelbach or the Brown.

For Dan Reed, he so enjoyed his life in Kentucky that he gave his, once, hometown several more years of his idea and never, ever forgot who to thank. I thank him for giving me a chance to see Churchill Downs, The Louisville Slugger factory, Hunter Thompson's boyhood home and the bridge from which Muhammad Ali (then Cassius Clay) threw his 1960 Olympic gold medal into the Ohio river.

For Gerry Weston, one of the most talented managers in radio, I suspect we will be seeing him at a new major market location next year (if not sooner).

For six out of the last seven years, the AAA  non-comm community has been meeting at the corner of 4th and Broadway in Louisville, what the city historians call "The Magic Corner".

Now, it's Philly's time to pull a rabbit out of the hat.

—Mike Lyons


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